Hasht Architecture Group

Central Building of PTC Company


Tehran | Sorena St. | 2022

The project PTC company's headquarters building is located on Sorena Street which is the Car sports services exchange. PTC company has been active in the field of import, design, and production of rims and tires for many years and it is going to establish its headquarters in this street after Tehran and Dubai branches.

The chosen Place was two buildings in a row, intended to become a single building while being consolidated, renovated, and retrofitted. The initial definition of the project was the conversion of two residential units back-to-back, which were supposed to be used as office units. Of course, a business unit was added to the project definition at the bottom, which transformed the project definition into a business administrative complex.

The main issues of the project were defined in two main parts. The first concern was how to convert two units into one continuous unit. formerly, each of the units had its separate stair box, in fact, by converting them into an integrated system, one of the stair boxes seemed to be unused. Another issue was that the client wanted the project to be prominent in the commercial fabric of that area, while the context of the old building seemed a bit alien to the new design.

Our space management strategy can be defined into two parts: functional and physical. In the functional part, converting one of the stair boxes to the main access and redefining the other stair box as a tall and exciting business unit in line with the type of activity (car sports services) with two mezzanines, to avoid the uselessness of space and create comfort while the economic added value of the project was put on the agenda. In the physical part, the project had to express its inner energy in a contemporary and converging language with its context in the core and shell.

We started the design process from the functional part. In spatial organization, we tried to create alternative spaces while arranging centralized and semi-centralized activities. The creation of movable and dynamic partitions with the ability to open and close gave the space the possibility to provide users with different usage capabilities over time-based on the needs of the collection, if necessary, which was defined in the direction of the development-oriented perspective of the project. In the roof section, we defined a space for private business parties and small control car competitions, which doubled the excitement of the complex.

In the physical part, we started the work by changing the structural excesses and anomalies of the previous building to achieve purer structures for office use. In the next part, based on the function and structure of the previous building, we divided the space into four large cubes, which could display the internal activities of each of these cubes (commercial, administrative, residential, and access). After that, we divided the cubes into smaller three-dimensional modules and slid them a little on top of each other, and the space in between was formed so that the expected functional divisions were formed while stimulating the energy in the space. It was decided that the language of interior and exterior design, in a common action, should express the activity carried out there. So we tried to use a common genome in the interior and exterior design of the space that screams excitement, speed, and recklessness. Now the space will welcome its special customers with the energy of its industrial structure.

Type: Office

Location: Sorena St. , Abbas-abad, Tehran

Client: Mr Arafi

Architects: Iman Hedayati, Shahab Ahmadi,

Design Consultant: Mostafa Delavari

Phase I Design: Shahab Ahmadi, Iman Hedayati, Niloufar Mohammadzadeh

Phase II Design and Detailing: Iman Hedayati, Seyyed Khalil Hosseini

Interior Design: Nilofar Mohammadzadeh

Modeling and Presentation: Nilofar Mohammadzadeh, Shaghayegh Beyrami, Ali Ahmadi, Mitra Mohammadi

Construction: Hasht Architects

Electrical and Mechanical Facilities: Hasht Architects

Construction Supervision: Iman Hedayati, Danial Arabali, Mohammad Nazaripour

Photography: Mitra Mohammadi

Area: 900 square meters

Status: Running

Date: December 2022